The AI Enablement Consultant is responsible for identifying, implementing, and enabling best-in-class artificial intelligence tools and workflows across the organization, with a specific focus on the apparel and consumer products lifecycle.

This role acts as a bridge between creative, product, marketing, operations, and legal/compliance considerations — ensuring that AI is used effectively, ethically, and in alignment with company goals. The role will evaluate and implement AI solutions, train and coach staff on appropriate use, establish internal best practices, and partner with legal and leadership to ensure responsible adoption.

A key early initiative for this role will be the implementation of AI-driven creative workflows (including mock apparel imagery and catalog visuals) to reduce reliance on physical samples and photoshoots while maintaining brand quality and integrity.

Requirements

AI Strategy & Implementation

Identify, evaluate, and recommend AI tools relevant to the apparel and consumer products industry (design, merchandising, marketing, operations, forecasting, etc.)
Design and implement AI workflows that improve speed, cost efficiency, and quality of outputs across teams
Lead pilot programs and proof-of-concepts to test new AI capabilities before broader rollout
Stay current on emerging AI tools, industry best practices, and evolving regulations

Creative & Product Enablement

Implement AI-powered solutions for creating mock apparel images, product visualizations, and marketing assets to reduce the need for physical samples and photoshoots
Partner with creative, marketing, and product teams to ensure AI-generated outputs meet brand, quality, and aesthetic standards
Establish guidelines for when AI-generated assets are appropriate versus when traditional methods are required

Training, Coaching & Change Management

Develop and deliver training sessions, documentation, and best-practice guides on how and when to use AI tools
Coach team members on effective prompt design, tool selection, workflow integration, and responsible usage
Serve as an internal advisor and point of contact for AI-related questions

Governance, Risk & Legal Awareness

Partner with legal, HR, and leadership to establish internal policies around acceptable AI use, data privacy, intellectual property, and risk
Advise teams on appropriate use cases and limitations of AI, escalating legal or compliance concerns to appropriate stakeholders
Help the company stay aligned with evolving legal and ethical standards related to AI (without serving as legal counsel)

Stakeholder Collaboration

Work cross-functionally with Product, Marketing, Creative, Operations, IT, Legal, and Leadership
Translate technical capabilities into practical business outcomes
Ensure AI initiatives support strategic priorities and brand integrity

Qualifications

Required

Strong expertise in AI tools, platforms, and workflows, particularly as applied to creative, product, or consumer-facing industries
Experience implementing AI solutions in a business or production environment (not just experimentation)
Understanding of AI-related risks, including data privacy, intellectual property, bias, and regulatory considerations
Strong facilitation, training, and communication skills — ability to coach non-technical teams
Ability to work cross-functionally and influence without direct authority

Preferred

Experience in the apparel, fashion, retail, or consumer products industry
Familiarity with AI-driven image generation, 3D modeling, or product visualization tools
Experience developing internal governance frameworks, policies, or best practices
Consulting or change-management experience

Success in This Role Looks Like

Teams confidently and responsibly use AI tools to enhance their work
The company reduces costs and cycle time for samples, photoshoots, and creative production
Clear internal guidelines exist for when and how AI can be used
AI adoption improves efficiency without compromising brand, quality, or compliance
Employees feel supported, trained, and empowered rather than replaced or overwhelmed by AI

Benefits

As a consultant, you are ineligible for company sponsored benefits.

Marolina Outdoor, Inc.

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AI Enablement Consultant