Job Title: Head of Digital

The Head of Digital is a senior, highly visible leadership role responsible for owning and accelerating the brand’s ecommerce and digital growth. This individual is both analytical and creative, equally comfortable setting long-term strategy and rolling up their sleeves to execute. They are intellectually curious, results-oriented, and energized by building scalable digital engines in a fast-growing, founder-led brand.

This role has end-to-end ownership of ecommerce performance, customer acquisition and retention, digital marketing, and site experience, with a particular focus on conversion optimization, paid performance marketing, and profitable growth.

Key KPIs include: site traffic, conversion rate, revenue, AOV, customer acquisition, CAC, LTV, and ROAS.

Responsibilities

Ecommerce & Digital Strategy

Own and define the brand’s short-term and long-term ecommerce vision, strategy, and roadmap, aligned with overall business and revenue goals.
Translate high-level business objectives into actionable digital strategies across acquisition, retention, site experience, and technology.
Serve as the internal authority on ecommerce performance, digital best practices, and growth levers.

Performance Marketing & Growth

Lead and oversee all performance marketing channels, including paid social, paid search, display, affiliates, influencer partnerships, and email/SMS acquisition.
Develop and execute customer acquisition strategies that balance efficient growth with brand integrity.
Own testing frameworks for creative, copy, audience targeting, and channel mix to continuously improve performance.
Partner with creative and brand teams to ensure paid and lifecycle marketing reflects the brand’s voice, aesthetic, and positioning.

Retention, Lifecycle & Customer Experience

Lead retention and lifecycle marketing strategies across email, SMS, loyalty, referrals, and remarketing.
Optimize the full customer journey from first touch through repeat purchase and advocacy.
Partner with Customer Experience teams to ensure insights from customers inform merchandising, site UX, and marketing strategies.

Site Experience, Merchandising & CRO

Own site performance and conversion optimization, including UX/UI, navigation, product detail pages, merchandising, and on-site SEO.
Oversee product setup, tagging, taxonomy, and site merchandising strategies to drive conversion and storytelling.
Lead continuous testing and optimization initiatives to deliver a best-in-class ecommerce experience.

Analytics, Forecasting & P&L Ownership

Develop and manage the monthly ecommerce P&L, forecasting revenue, spend, and contribution margin.
Build and maintain a KPI-driven performance framework to measure success over time.
Deliver clear, actionable reporting and insights to leadership and cross-functional partners, identifying risks and growth opportunities.
Use data to inform decision-making, prioritize initiatives, and allocate budgets effectively.

Team Leadership & Cross-Functional Partnership

Lead, mentor, and grow high-performing digital, ecommerce, and performance marketing teams.
Create clarity, accountability, and scalable processes across teams.
Partner closely with Merchandising, Creative, Brand, Planning, Operations, and Finance to ensure alignment on launches, campaigns, and priorities.
Act as a collaborative, solutions-oriented leader in a fast-paced, entrepreneurial environment.

Vendors, Technology & Innovation

Vet, onboard, and manage external agencies, vendors, and technology partners.
Own the ecommerce tech stack and identify opportunities to enhance capabilities and efficiency.
Stay ahead of industry trends, tools, and emerging platforms to keep the brand at the forefront of the digital landscape.

Qualifications

10+ years of experience in consumer ecommerce, preferably within fashion, lifestyle, or premium brands.
Proven track record of scaling ecommerce and performance marketing while maintaining profitability.
5+ years of people management experience, with demonstrated ability to build, develop, and retain high-performing teams.
Experience creating and executing a comprehensive ecommerce roadmap across channels and functions.
Strong understanding of ecommerce funnels, CRO, UX principles, and digital merchandising.
Deep experience with paid media forecasting, budget ownership, and performance optimization.
Hands-on, scrappy leader who thrives in fast-paced environments and is comfortable both strategizing and executing.
Advanced knowledge of Google Analytics, paid media platforms, email/SMS tools, affiliate programs, and ecommerce technologies.
Exceptional communication skills with the ability to influence cross-functional stakeholders and senior leadership.

Salary $200,000

SBH Fashion

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Head of Digital