Ashok Sankar
Details
Georgetown University
Master of Science - MS
Electrical and Electronics Engineering
Virginia Tech
Bachelor of Engineering - BE
Electronics and Communications Engineering
PSG College of Technology
2022 : Present
Dynatrace
Head, Global Industry Marketing
- Teach and mentor students in the Cybersecurity Master's program on analytical thinking, cyber strategy and communications
2017 :
University of Maryland Global Campus
Adjunct Professor - Cybersecurity Strategy
- Mentor and advise startup companies in product management, marketing and business development
2014 :
MACH37 Cyber Accelerator
Mentor
- Lead a team of product, solutions, customer marketing and corp communications (social, press/media relations) professionals to deliver compelling content that amplifies ReliaQuest brand and message across all outreach channels and programs
- Lead analyst relations program to ensure key industry analysts and influencers are constantly aware of ReliaQuest's promise of value and gain top-of-mind awareness
- Define Open XDR category and message ReliaQuest's differentiated approach in making cybersecurity possible by reducing complexity, and managing cyber risk
- Drive market strategy & go-to-market initiatives, messaging, customer success stories and field enablement to increase market penetration with ReliaQuest's Managed Detection and Response (MDR) and Open XDR offerings
- Define customer plans and pricing curated to specific target market profiles to deliver value based on their needs
- Evangelize ReliaQuest's differentiated approach in solving challenges in security operations at various industry events, partner forums and industry influencer communities
- Advance thought leadership and demand generation content through editorials, blogs, social media, white papers and other outlets to raise and sustain mindshare among target market constituents
- Define product launch process and cadence and execute to bring to market and evangelize product and service capabilities
2021 : 2022
ReliaQuest
Vice President, Product/Solutions Marketing and Analyst Relations
Marketing, Product Strategy & Management, Business Development advisory services
2020 : 2021
AccuChain
Member Of The Board Of Advisors
Skills
Agile Methodologies, Bundling, Business Alliances, Business Development, Business Intelligence, Business Planning, Business Strategy, Channel Partners, Cloud Computing, CRM, Cross-functional Team Leadership, Customer Relationship Management (CRM), Demand Generation, Enterprise Content Management, Enterprise Software, Go-to-market Strategy, Information Security, Leadership, Lead Generation, M&A experience, Managed Services, Management, Market & Product Strategy, Market Analysis, Marketing Management, Marketing Strategy, Mobile Devices, P&L Management, Pricing Strategy, Product Development, Product Launch, Product Lifecycle Management, product management, product marketing, Professional Services, Program Management, Project Management, SaaS, Sales Enablement, Security, segmentation, software as a service (saas), Solution Selling, Strategic Partnerships, Strategy, Telecommunications, thought leadership, Cross-functional Team, Market & Product, Enterprise Content, Product Lifecycle
About
I am a market development and products/solutions marketing leader with a proven record of driving customer acquisitions, market leadership and growth by delivering compelling content and go-to-market strategies that incorporate relevant outreach techniques. Combining my business & market analysis, cross-functional team leadership, and customer relationship skills, I have successfully created market categories, identified growth opportunities, developed compelling business cases and delivered solutions in highly competitive global market environments. As a recognized thought leader, I am skilled at storytelling and evangelizing technologies in terms that resonate with prospects and create buyers. I have built global teams, delivered M&A strategies, and built global business alliances & channels. I have been recognized throughout my career for my strategic thinking, analytical, communications and decision making skills. 12+ years marketing solutions to global public sector customers including Federal/Central, Defense, State & Local, Higher Education and A&D.
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