Carrine Greason

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About

Carrine Greason is a tech copywriter and digital marketing specialist with 15+ years’ experience writing for technology companies, including Fortune 100 firms IBM, Microsoft, and McKesson. She specializes in business-to-business (B2B) content marketing. Her clear, concise writing engages readers and fully meets corporate standards, and then her hands-on technology skills increase awareness through digital channels.



Reach out to Carrine to write blog posts, web pages, SEO pillar pages, briefs, data sheets, infographics, lead nurture emails, pay-per-click ads, landing pages, and social media posts. Her technology background spans AI, cybersecurity, embedded systems software, healthcare IT, data centers, and insurtech.



Carrine brings content to the web with SEO, Google Ads (AdWords), HTML/CSS, WordPress, Joomla, Pardot, and Photoshop. She works with graphics and website designers. She dives into digital marketing analytics to provide clients with insights that drive lead generation and business results.



She comes up to speed on new technology topics remarkably quickly and grasps the big picture. She takes full advantage of information from interviews and background materials and uses the time of subject matter experts (SMEs) efficiently.



In the past, she wrote and edited up to eight product marketing articles per month for the IBM Tivoli customer newsletter CCR2. The articles ranged in length from 500 to 1500 words.



Carrine wrote press releases and product reviewer’s guides for Microsoft and newsletter articles for the industry hardware association UPnP Forum.



Early in her career she was a public relations executive on the Microsoft account at WE (Waggener Edstrom) Communications, a leading high-tech public relations agency. She also wrote Microsoft Office training materials, engaged science museum visitors with intriguing participatory demonstrations, and coached youth robotics teams.