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Gary McNeil
Director, Worldwide Cybersecurity Field Marketing at Cisco
Ft. Washington, MD, United States
Details
Experience:
Lead worldwide field marketing for Cisco’s cybersecurity division – a multi-billion dollar and fastest growing division at Cisco. Manage a world-class marketing team to develop cutting edge, integrated demand generation campaigns in support of our security priorities. Our work helps position Cisco as the trusted market leader in cybersecurity solutions with best in class cloud and on premise offerings for our partners, customers and prospects. Responsible for demand generation, digital marketing, awareness programs, sprint campaigns, customer marketing and events.
2020 : Present
Cisco
Director, Worldwide Cybersecurity Field Marketing
Lead America’s field marketing for Cisco’s cybersecurity division - the fastest growing division at Cisco. Following Cisco’s acquisition of Sourcefire, designed and implemented the field marketing strategy, structure and plan to deliver world-class demand generation campaigns for our SaaS and on prem product lines to significantly increase qualified lead flow and drive sustained growth. The core strategy combines a multi-touch digital marketing plan, targeted content and segmented customer journey’s to drive qualified demand generation and awareness activities. Responsible for demand generation, account-based marketing, digital marketing, security global demand center, marketing automation, customer advocacy, awareness programs, customer marketing and events. Earned numerous awards for marketing excellence.
2013 : 2020
Cisco
Director, America's Cybersecurity Field Marketing
Sourcefire was acquired by Cisco for $2.7B in October 2013. Led cybersecurity field marketing for our SaaS and on prem product lines to help drive Sourcefire revenue growth in excess of 30% per year. Utilized modern marketing tools and creative marketing plans to drive world-class demand generation campaigns to fuel our rapid growth. Tripled our monthly lead flow and increased our qualified appointments for our sales teams by five fold. Responsible for demand generation, account based marketing, digital marketing, global demand center, marketing automation and operations, awareness programs, customer marketing, events and annual global sales kick off meeting.
2011 : 2013
Sourcefire
Vice President of Field Marketing
Parature, a fast growing, SaaS solution that creates amazing customer service experiences was sold to Microsoft for $100M. Hired to lead marketing, devise a marketing strategy and completely restructure our marketing team to accommodate growth. Responsible for all areas of strategic marketing including market analysis and segmentation, demand generation, social media, SEO/SEM, analyst relations, product launches, marketing automation, content marketing, web/interactive marketing, customer marketing, events, public relations, brand and identity. Developed message platform for multiple products. Hire, train and coach a world-class marketing team. Grew sales leads from 2,000 per year to over 20,000 per year and created a global demand center to generate qualified appointments for our sales team. Our Parature executive team was the winner of the Northern Virginia Tech Council Hottest Management Team award in 2008. Parature finished first in our industry in our use of social media as ranked by an independent analyst.
2007 : 2011
Parature
Vice President of Marketing
Vocus, the global leader in SaaS based corporate communications software was sold to GTCR for $446.5M. Completely restructured the marketing team and our objectives to accommodate sustained double digit growth. Created a new marketing mix and quadrupled lead generation and increased qualified appointments by 462%. Was the senior marketing executive for our IPO. Responsible for all global marketing activities including demand generation, market evaluation & segmentation, product positioning, competitive analysis, message platform, customer marketing, digital marketing, public relations, events, annual user's conference, international marketing and brand awareness. Hired, trained, coached a world-class marketing team.
2003 : 2006
Vocus
Vice President of Marketing
2020 : Present
Cisco
Director, Worldwide Cybersecurity Field Marketing
Lead America’s field marketing for Cisco’s cybersecurity division - the fastest growing division at Cisco. Following Cisco’s acquisition of Sourcefire, designed and implemented the field marketing strategy, structure and plan to deliver world-class demand generation campaigns for our SaaS and on prem product lines to significantly increase qualified lead flow and drive sustained growth. The core strategy combines a multi-touch digital marketing plan, targeted content and segmented customer journey’s to drive qualified demand generation and awareness activities. Responsible for demand generation, account-based marketing, digital marketing, security global demand center, marketing automation, customer advocacy, awareness programs, customer marketing and events. Earned numerous awards for marketing excellence.
2013 : 2020
Cisco
Director, America's Cybersecurity Field Marketing
Sourcefire was acquired by Cisco for $2.7B in October 2013. Led cybersecurity field marketing for our SaaS and on prem product lines to help drive Sourcefire revenue growth in excess of 30% per year. Utilized modern marketing tools and creative marketing plans to drive world-class demand generation campaigns to fuel our rapid growth. Tripled our monthly lead flow and increased our qualified appointments for our sales teams by five fold. Responsible for demand generation, account based marketing, digital marketing, global demand center, marketing automation and operations, awareness programs, customer marketing, events and annual global sales kick off meeting.
2011 : 2013
Sourcefire
Vice President of Field Marketing
Parature, a fast growing, SaaS solution that creates amazing customer service experiences was sold to Microsoft for $100M. Hired to lead marketing, devise a marketing strategy and completely restructure our marketing team to accommodate growth. Responsible for all areas of strategic marketing including market analysis and segmentation, demand generation, social media, SEO/SEM, analyst relations, product launches, marketing automation, content marketing, web/interactive marketing, customer marketing, events, public relations, brand and identity. Developed message platform for multiple products. Hire, train and coach a world-class marketing team. Grew sales leads from 2,000 per year to over 20,000 per year and created a global demand center to generate qualified appointments for our sales team. Our Parature executive team was the winner of the Northern Virginia Tech Council Hottest Management Team award in 2008. Parature finished first in our industry in our use of social media as ranked by an independent analyst.
2007 : 2011
Parature
Vice President of Marketing
Vocus, the global leader in SaaS based corporate communications software was sold to GTCR for $446.5M. Completely restructured the marketing team and our objectives to accommodate sustained double digit growth. Created a new marketing mix and quadrupled lead generation and increased qualified appointments by 462%. Was the senior marketing executive for our IPO. Responsible for all global marketing activities including demand generation, market evaluation & segmentation, product positioning, competitive analysis, message platform, customer marketing, digital marketing, public relations, events, annual user's conference, international marketing and brand awareness. Hired, trained, coached a world-class marketing team.
2003 : 2006
Vocus
Vice President of Marketing
Company:
Cisco
About
Senior marketing leader with 25 years of experience in the IT industry. Strengths include:
1. Listening to customers
2. Driving growth
3. Creating market leading marketing strategies
4. Partnering with field sales leadership
5. Executing world-class demand generation campaigns
6. Harnessing the power of marketing automation to drive organized, multi-touch campaigns
7. Building great marketing teams that work well together as well as with field sales teams
8. Developing account based marketing campaigns
9. Creating digital campaigns that drive awareness
10. Driving compelling customer marketing initiatives
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