James Garcia
Details
Global Brand Management
Thunderbird School of Global Management
2003 : 2005
Bachelor of Science (BS)
Marketing and International Business
Penn State University
1992 : 1996
Responsibilities include :
• Accountable for the creation, management, content, and growth strategy for 3 C-suite executive forums (CIO, CMIO and CNIO) and 2 multi-disciplinary collaboratives (Big Data and Cybersecurity).
• Engage and build close relationships with healthcare executives (CIOs, CMIOs, CNIOs, CAOs, CDOs and CISOs) and industry thought leaders to identify, aggregate, and share innovative strategies and solutions to challenging healthcare IT, Big Data, and Cybersecurity issues. Conduct C-suite member interviews and research contemporary topics to remain current on industry developments and trends.
2008 : Present
The Health Management Academy
Vice President - Technology Executive Forums, Big Data & Cybersecurity Collaboratives
*Managed the daily operations and development of a residential complex in the Costa del Sol
consisting of 120 luxury apartments/villas, golf course, and country club worth over $80 million.
*Created, executed, and monitored a comprehensive strategic plan in alignment with the corporate
goals and objectives. Directly responsible for the company’s strategic direction, marketing, finance,
and long-term profitability.
*Launched new golf course and club house facilities in a mature market. Developed a successful
dual-phase brand strategy that focused on creating and strengthening the company’s brand equity
while maximizing the return on marketing investment. Formed metrics to measure performance and
realized a strong increase in equity regarding company’s awareness, trail, preference, and loyalty.
*Re-engineered and enhanced company’s marketing, and administrative processes resulting in a
dramatic improvement in the allocation of company resources and staff morale. Responsible for the
performance and development of a 14-member, multi-national, and multi-functional team.
*Negotiated and managed all business contracts with local government, building contractors,
vendors, and businesses. Included the negotiation and creation of a new luxury fitness center,
restaurant, proshop, and golf academy. Ensured the fulfillment of all contractual obligations.
*Cultivated and implemented multi-lateral partnerships with other Andalucía Golf Courses.
Developed an annual golf tournament consisting of 9 competitive golf courses.
*Managed and designed all marketing deliverables including web-site, advertisements, sales
brochures, apparel, and press releases. Created pricing strategies and promotional offers based on
analysis of market trends and consumer insights.
2005 : 2008
Monte Paraiso Golf Resort
General Manager
Information Systems Help Desk Manager
*Responsible for the day-to-day performance of a six-member team.
*Created and monitored an operational budget of $1million for IT Desktop Operations Team.
*Served as IT liaison to cross-departmental managers and provided innovative solutions to IT-related projects and issues.
*Formed the curriculum and taught weekly computer courses to employees.
*Enhanced customer service experience and improved satisfaction though implementation of customer service evaluations and Service Level Agreement. Solicited, monitored, and acted on feedback from user community on quality and timeliness of support and training service.
*Managed firm’s web-based survey process implemented to uncover healthcare industry trends and
practices.
IT Senior Customer Support Specialist
*Designed internal marketing communications to introduce and create awareness on new IT polices
and services.
*Assisted senior team members with complex desktop/LAN hardware and software problems.
*Provided leadership and innovative solutions to Support Specialists on technical support and service issues. Acted as the spokesperson for the Help Desk, communicating with manager on team-related issues and challenges.
*Developed and maintained technical documentation for desktop hardware and software applications.
*Provided first level client support for hardware, software applications, connectivity, and general
systems and computer service issues.
*Maintained the integrity of the company data base through on-going audits and updates.
1998 : 2003
The Advisory Board Company
Director Desktop Operations
Skills
Analysis, Business Development, Business Process Improvement, Business Strategy, Change Management, Cross-functional Team Leadership, Data Analysis, EHR, Electronic Medical Record (EMR), EMR, Event Planning, Healthcare, Healthcare Consulting, Healthcare Industry, Healthcare Information Technology, Healthcare Management, HIPAA, HIT, Hospitals, Informatics, Leadership, Managed Care, Management, Management Consulting, Marketing, Marketing Strategy, Process Improvement, Program Management, Project Management, Research, Start-ups, Strategic Planning, Strategy, Team Building, Training
About
A mid-career professional with international experience and a solid background in customer relations, business development, content programming, and marketing. Exceptional leader with a proven record in innovative problem solving, strategic planning, and project management.