Kelly Begeny
Details
SHI International Corp.
Product Marketing Manager - Cybersecurity
Develop and implement a marketing strategy roadmap for specific products/services.
Interpret market research and apply relevant findings to the development process.
Own the product’s go-to-market strategy, ensuring that all messaging regarding the product is accurate and presented in a way that potential customers will care about. Oversee the creation of content about the product, including videos, blog posts, or slide presentations.
Create relevant content for offerings, such as blogs, data sheets, white papers, landing pages, and sales enablement content.
2022 : 2023
GuidePoint Security
Product Marketing Manager
2019 : 2020
KnowBe4
Channel Account Manager -East
Responsible for developing and directing all the marketing activities of DSM’s Miruma Cloud Products including DRaaS, DPaaS and SECaaS. Lead a team of product marketing managers in the facilitation of product communications and campaign strategies, with the ultimate objective to create demand for products and increase sales, as well as work closely with internal stakeholders.
Regarding Channel Director, lead a team of Channel Sales Professionals to partner with companies that fit our model in order to sell our cloud products through them.
2017 : 2018
DSM - Florida's Preferred Cloud Provider (Miruma)
Director of Product Marketing
Work with top IT vendors such as Microsoft, Juniper, Brocade, Dell/EMC and ShoreTel to enable sales, pipeline reporting, develop marketing strategies, business planning, and channel development.
Business owner for the complete product line lifecycle from strategic planning to tactical execution; provided reps with all the resources needed to grow business
Created Vology’s CSP Tier 1 Microsoft business, driving revenue from $500k to over $1.5 million in one year
Developed and executed marketing plans to drive brand awareness and demand generation
Enable sales reps and engineers through hosting lunch and learns with focus on product lifecycle, product positioning, solutions selling and deal registration
2014 : 2017
Vology
Product Marketing Manager - Cloud Practice
About
HIGHLIGHTS:
Vology 2014/2015 - Created Compass, an internal sales enablement platform that was a repository for everything regarding our vendors. This included vendor contact information, training materials, SPIFFs, battlecards, and customer facing slick sheets I created. Compass is still in use this day and sits on the desktops of every sales person at Vology.
Vology 2016/2017 - As Microsoft Product Manager, spearheaded Vology's CSP Tier 1 program. This included executive buy-in from both Vology and Microsoft, qualifying requirements, technical training and audits, and creating/marketing the product bundles. This included working with the Veeam Cloud Team on our cloud offerings. Vology's Microsoft CSP Tier 1 program has been a success and grows in revenue year over year.
DSM 2017/2018 - Kicked off DSM's Channel Program and Partner Enablement Program. This included building a partner portal with WebInfinity, worked with the VP to rebrand DSM's cloud product to the Miruma Suite of products, and created the marketing collateral for each product set. Products included Miruma Protect (DRaaS + DPaaS), Miruma Workspace (DaaS + VDI), and Miruma Cloud (virtual private cloud built on OpenStack and Platform 9).
Please see links below for blog posts and collaborations.
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