Profiles search
Kymberly Sheckleford
Digital Product Management
New York, NY, United States
Details
Education:
Bachelor of Science
Communications-Journalism
City University of New York-College of Staten Island
2006 : 2009
Journalism
SUNY Purchase
2004 : 2005
Communications-Journalism
City University of New York-College of Staten Island
2006 : 2009
Journalism
SUNY Purchase
2004 : 2005
Experience:
Leading the product strategy and roadmap development of the E2E @Work digital Program Administrator Registration user journey
2023 : Present
American Express
Digital Product Manager, Information Security - Global Commercial Services
Supported the Corporate Online Payments application including :
• Leading the E2E product, roadmap and UI strategy to modernize and deliver new capabilities and features for the Corporate Online Payments journey
• Leading the digital migration and redesign of the Corporate Direct Debit Enrollment forms within International markets to eliminate customer challenges, improve efficiency, and reduce servicing costs
• Drove business related priorities with scrum team by leading daily stand ups, defining product requirements, maintaining team backlog, and ensuring site compliance
• Served as the budget owner for the Digital Experiences Organization by expertly managing multiple annual operating expenses across 5 teams
2022 : 2023
American Express
Digital Product Manager, Commerical Payments - Global Commercial Services
Supported the global online travel ‘pre-booking’ experiences including :
• Managing the end-to-end development and maintenance of the Amextravel.com homepage and Hotel Marketing Landing pages within 16 global markets
• Working with multiple internal scrum teams and 3rd party development teams on site enhancements and improvements in Agile
• Developing, refining and executing Compliance strategies to further improve site adherence and regulations
2018 : 2022
American Express
Senior Product Owner, Digital Customer Experience - Travel & Lifestyle Services
Managed and executed marketing campaigns for Customer Care Professionals to effectively communicate Amex’s co-brand and proprietary products, and their offers to prospect card members by phone and site.
2017 : 2018
American Express
Senior Analyst, Inbound Card Sales Acquisition - New Member Marketing & Operations
Led the Refer a Friend channel's end-to-end campaign execution and marketing operations. Partnered with the Digital Prospect Acquisition marketing team in strategizing and optimizing new capability user experience for program improvement and expansion, including :
• Launching over 25 marketing campaigns to date
• Managing cross-functional relationships across multiple integral internal and external vendors to ensure key stages of campaign projects are on target
• Evaluating marketing partner team strategy requirements and project timelines with Compliance while identifying potential risks and providing real-time solutions
2015 : 2017
American Express
Senior Analyst, Refer a Friend Channel Management Lead - Digital Marketing & Operations
2023 : Present
American Express
Digital Product Manager, Information Security - Global Commercial Services
Supported the Corporate Online Payments application including :
• Leading the E2E product, roadmap and UI strategy to modernize and deliver new capabilities and features for the Corporate Online Payments journey
• Leading the digital migration and redesign of the Corporate Direct Debit Enrollment forms within International markets to eliminate customer challenges, improve efficiency, and reduce servicing costs
• Drove business related priorities with scrum team by leading daily stand ups, defining product requirements, maintaining team backlog, and ensuring site compliance
• Served as the budget owner for the Digital Experiences Organization by expertly managing multiple annual operating expenses across 5 teams
2022 : 2023
American Express
Digital Product Manager, Commerical Payments - Global Commercial Services
Supported the global online travel ‘pre-booking’ experiences including :
• Managing the end-to-end development and maintenance of the Amextravel.com homepage and Hotel Marketing Landing pages within 16 global markets
• Working with multiple internal scrum teams and 3rd party development teams on site enhancements and improvements in Agile
• Developing, refining and executing Compliance strategies to further improve site adherence and regulations
2018 : 2022
American Express
Senior Product Owner, Digital Customer Experience - Travel & Lifestyle Services
Managed and executed marketing campaigns for Customer Care Professionals to effectively communicate Amex’s co-brand and proprietary products, and their offers to prospect card members by phone and site.
2017 : 2018
American Express
Senior Analyst, Inbound Card Sales Acquisition - New Member Marketing & Operations
Led the Refer a Friend channel's end-to-end campaign execution and marketing operations. Partnered with the Digital Prospect Acquisition marketing team in strategizing and optimizing new capability user experience for program improvement and expansion, including :
• Launching over 25 marketing campaigns to date
• Managing cross-functional relationships across multiple integral internal and external vendors to ensure key stages of campaign projects are on target
• Evaluating marketing partner team strategy requirements and project timelines with Compliance while identifying potential risks and providing real-time solutions
2015 : 2017
American Express
Senior Analyst, Refer a Friend Channel Management Lead - Digital Marketing & Operations
Company:
American Express
Years of Experience:
11
Skills
Agile Methodologies, Analytics, Blogging, Communication, Digital Marketing, Digital Media, Event Planning, Leadership, Management, Management Consulting, Marketing, Marketing Communications, Marketing Strategy, Online Marketing, Press Releases, Product Management, Product Marketing, Product Strategy, Public Relations, Research, Scrum, Social Media, Social Media Marketing, Strategic Planning, Strategy, User Experience (UX), Writing
About
Experienced Product Owner with extensive user background in Agile techniques and tools. Communicates effectively and maintains strong relationships with partners, business and technical teams. Highly organized and detail oriented, with strong analytical, research and time management skills.
Profile Photo
