Lisa Croel
Details
2023 : Present
Comcast
Sr. Marketing Manager (Thought Leadership, PR and Brand Creation), CTS Cybersecurity
Responsible for public relations, analyst relations, social media, thought leadership blog content and internal communications. Within first 6 months, won numerous industry awards; improved media share-of-voice against 9 key competitors in managed detection and response services; secured inclusion in multiple analyst reports, including Gartner Market Guides; dramatically grew social media followers and impressions; created and produced monthly internal company newsletter, Pondurance Press; wrote and edited speaking abstracts and presentations, awards submissions, blogs, landing pages, email templates, contributed articles for earned and paid media placement, selected collateral and more. Project managed commissioned “Opportunity Snapshot” report engagement with Forrester, including media launch and webinar. Pinch-hitter as needed on events, sales enablement and customer programs.
2021 : 2022
Pondurance
Director of Corporate Communications
PR, AR, blog, social media and branding responsibilities, including the creation of a new web site for Zentry Security. Working with our web designer/developer, we created and launched the new web site and brand templates within 3 months of the start date.
2021 : 2021
Zentry Security
Director Corporate Communications
Following Idaptive's acquisition by CyberArk in May 2020, I became part of the Corporate Communications team, where I continued to support AR efforts related to Idaptive (IAM and IDaaS), and provided PR support for the CyberArk C3 Alliance & Channel teams.
2020 : 2020
CyberArk
Senior Manager Corporate Communications
Prior to Idaptive's acquisition by CyberArk in May 2020, I was responsible for public relations, analyst relations, and social media. Managed webinar program and contributed to channel marketing and demand-gen programs. Extensive work with Gartner, Forrester, KuppingerCole and other analyst firms including planning and managing inquiries, briefings, reports (including Gartner MQ and Forrester Wave), paid webinar, strategy day, report licensing.
2019 : 2020
CyberArk / Idaptive
Sr. Director, Corporate Communications -- Idaptive
About
Skilled marketing professional with a track record of developing and delivering successful marketing and communications programs that result in increased industry and brand recognition, increased revenue and opportunities, and customer understanding and satisfaction. Strong management, leadership, verbal and written communications skills.
Industry Experience
Cybersecurity including managed detection and response (MDR) and incident response (IR) services, identity & access management (IAM) and identity-as-a-service (IDaaS), Zero Trust security approaches & technologies including Zero Trust Network Access (ZTNA), application security, WAF, SIEM, threat intelligence
Other experience:
Consumer Electronics ● B2B technologies and services ● Cloud (SaaS) ● Telecommunications, networking
Specialties: Extensive writing experience including blog, collateral and web content; experience growing or building brands and awareness, driving leads; PR and analyst relations; customer communications.
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