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Marjorie Musary
B2B Marketing | Strategic Marketing and Customer Excellence | Product Marketing Lead | Cybersecurity
Chicago, IL, United States
Details
Education:
Bachelor of Arts - BA
Business, Management, Marketing, and Related Support Services
Hood College
Business, Management, Marketing, and Related Support Services
Hood College
Experience:
2021 : Present
UL Solutions
Product Marketing Lead - Cybersecurity and Identity Management
2021 : 2021
UL
Senior Product Marketing Specialist - OT Cybersecurity
• Develop and execute marketing strategies for tradeshows, webinars, email campaigns, collateral development, e-Newsletters, blogs, social media, video, print & digital advertising, PR and presentations
• Prepare compelling messaging and content for promotions across various channels that supports strategies and brand awareness
• Write, edit and proofread communications copy for accuracy and to ensure consistency of UL brand messaging, positioning, and value proposition
• Develop strategies and create targeted campaigns to proactively nurture leads in marketing automation tool
• Project manage marketing activities to ensure project timelines meet business goals
• Ensure leads from promotional efforts are properly managed in marketing automation tool and sales
• Monitor and analyze standard marketing metrics to track, measure and report on the success of marketing initiatives
• Collaborate with internal colleagues (business development, engineering, sales, marketing) on activities aligned with strategies to support business development and sales efforts while achieving consensus and support throughout the process
• Communicate project status and performance results to key stakeholders
• Coordination with in-house agency and/or external vendors
• Provide support as needed to the global marketing team to execute global strategies with regional emphasis and ensure tactics are aligned with overall business goals and adhere to UL brand guideline
• Track local ($1mill+) and global budget to measure annual marketing spend and ensure positive return-on-investment for all activities
• Maintain files for all marketing projects and keep internal portal tools updated with current digital versions
• Fulfill other marketing communications projects as needed
• Familiar with the following tools : Marketo, Google Ads, Google Analytics, Drupal, Wordpress, Teamwork, Power BI, Sharepoint, Photoshop, Adobe Acrobat DC, Hopin, Survey Monkey, BrightEdge, Amplify, MSD, monday.com
2017 : 2021
UL
Senior Industry Marketing Specialist
• Produce a diverse range of corporate materials to include capability sheets, brochures, case studies, marketing plans and technical white papers using Adobe InDesign.
• Restructure company website including concepting, planning and organizing pages while working with a design vendor.
• Design, develop and organize new content for six (6) website sections and 50 new web pages using WordPress.
• Collaborate with various departments to create training videos and software simulations for external stakeholders utilizing Adobe Premier Pro and Adobe Captivate.
• Manage Marketing Department Internship Program. Recruit and hire intern and manage his/her daily output. Collaborate with intern, set goals, mentor and ensure intern's final product meets expectations.
• Project managed the last four yearly charity golf outings that raised over $35,000 each year. Functions include producing formal letters, event packets, brochures, signage, and post-event survey; develop the registration and volunteer policies and procedures; coordinate 20+ volunteers; secure $10,000+ in donated merchandise; and manage outside vendors.
• Develop multi-channel marketing strategy for a company division through the research of both traditional and digital outlets.
• Plan, execute and manage campaigns and groups on AdWords to maximize click through rate.
• Produce budgets on a variety of marketing initiatives including tradeshows, yearly plans, corporate events, etc.
• Execute all aspects of tradeshow preparations including budget determination, order processing, scheduling, on-site event coordination, shipping/material handling and marketing material creation.
• Establish company social media presence to include LinkedIn and Facebook pages. Grew LinkedIn Followers from 300 to +2,900. Create all content for social media network and manage all content via editorial calendars.
2013 : 2017
Kroeschell Inc.
Marketing Coordinator
* Develop strategic marketing programs based on various components utilizing the customer relationship management (CRM) system.
* Generated 180+ new contact leads within 50+ different organizations by developing and implementing all Business Development marketing programs.
* Create, manage and track all aspects of marketing programs using Google Analytics and Constant Contact reporting tools. Create graphical dashboards to present statistical data and determine the return on investment (ROI).
* Plan, compose and distribute two independent monthly email newsletters that are issued to over 1500 internal and external stakeholders via Constant Contact.
* Compose a diverse range of corporate materials to include capability statements, marketing plans, formal letters, and request for proposal proof points.
* Responsible and accountable for the project management of the Grand Prix of Baltimore presented by SRT Pit Lane sponsorship (worth $250,000). Included heavy vendor management with multiple teams comprising radio, signage, hospitality, in-venue advertising and Public Relations.
* Construct a new company website (using WordPress) including concepting, planning, structuring and outlining content while working with a designated vendor.
* Execute all aspects of trade show preparations (3+ trade shows yearly) including budget determination, order processing, scheduling, onsite event coordination, shipping/material handling and marketing material creation.
* Develop and maintain strategic marketing partnerships with local radio and sports teams. Local radio includes 102.7 JackFM in Baltimore and BIG 100.3 is Washington D.C. Local sports teams include the Baltimore Orioles and the Washington Redskins.
* Assist in the management of the sports marketing budget with the Baltimore Orioles.
* Establish company social media presence to include Twitter, LinkedIn, Facebook and YouTube pages.
2011 : 2013
RealStreet Staffing
Marketing Coordinator
UL Solutions
Product Marketing Lead - Cybersecurity and Identity Management
2021 : 2021
UL
Senior Product Marketing Specialist - OT Cybersecurity
• Develop and execute marketing strategies for tradeshows, webinars, email campaigns, collateral development, e-Newsletters, blogs, social media, video, print & digital advertising, PR and presentations
• Prepare compelling messaging and content for promotions across various channels that supports strategies and brand awareness
• Write, edit and proofread communications copy for accuracy and to ensure consistency of UL brand messaging, positioning, and value proposition
• Develop strategies and create targeted campaigns to proactively nurture leads in marketing automation tool
• Project manage marketing activities to ensure project timelines meet business goals
• Ensure leads from promotional efforts are properly managed in marketing automation tool and sales
• Monitor and analyze standard marketing metrics to track, measure and report on the success of marketing initiatives
• Collaborate with internal colleagues (business development, engineering, sales, marketing) on activities aligned with strategies to support business development and sales efforts while achieving consensus and support throughout the process
• Communicate project status and performance results to key stakeholders
• Coordination with in-house agency and/or external vendors
• Provide support as needed to the global marketing team to execute global strategies with regional emphasis and ensure tactics are aligned with overall business goals and adhere to UL brand guideline
• Track local ($1mill+) and global budget to measure annual marketing spend and ensure positive return-on-investment for all activities
• Maintain files for all marketing projects and keep internal portal tools updated with current digital versions
• Fulfill other marketing communications projects as needed
• Familiar with the following tools : Marketo, Google Ads, Google Analytics, Drupal, Wordpress, Teamwork, Power BI, Sharepoint, Photoshop, Adobe Acrobat DC, Hopin, Survey Monkey, BrightEdge, Amplify, MSD, monday.com
2017 : 2021
UL
Senior Industry Marketing Specialist
• Produce a diverse range of corporate materials to include capability sheets, brochures, case studies, marketing plans and technical white papers using Adobe InDesign.
• Restructure company website including concepting, planning and organizing pages while working with a design vendor.
• Design, develop and organize new content for six (6) website sections and 50 new web pages using WordPress.
• Collaborate with various departments to create training videos and software simulations for external stakeholders utilizing Adobe Premier Pro and Adobe Captivate.
• Manage Marketing Department Internship Program. Recruit and hire intern and manage his/her daily output. Collaborate with intern, set goals, mentor and ensure intern's final product meets expectations.
• Project managed the last four yearly charity golf outings that raised over $35,000 each year. Functions include producing formal letters, event packets, brochures, signage, and post-event survey; develop the registration and volunteer policies and procedures; coordinate 20+ volunteers; secure $10,000+ in donated merchandise; and manage outside vendors.
• Develop multi-channel marketing strategy for a company division through the research of both traditional and digital outlets.
• Plan, execute and manage campaigns and groups on AdWords to maximize click through rate.
• Produce budgets on a variety of marketing initiatives including tradeshows, yearly plans, corporate events, etc.
• Execute all aspects of tradeshow preparations including budget determination, order processing, scheduling, on-site event coordination, shipping/material handling and marketing material creation.
• Establish company social media presence to include LinkedIn and Facebook pages. Grew LinkedIn Followers from 300 to +2,900. Create all content for social media network and manage all content via editorial calendars.
2013 : 2017
Kroeschell Inc.
Marketing Coordinator
* Develop strategic marketing programs based on various components utilizing the customer relationship management (CRM) system.
* Generated 180+ new contact leads within 50+ different organizations by developing and implementing all Business Development marketing programs.
* Create, manage and track all aspects of marketing programs using Google Analytics and Constant Contact reporting tools. Create graphical dashboards to present statistical data and determine the return on investment (ROI).
* Plan, compose and distribute two independent monthly email newsletters that are issued to over 1500 internal and external stakeholders via Constant Contact.
* Compose a diverse range of corporate materials to include capability statements, marketing plans, formal letters, and request for proposal proof points.
* Responsible and accountable for the project management of the Grand Prix of Baltimore presented by SRT Pit Lane sponsorship (worth $250,000). Included heavy vendor management with multiple teams comprising radio, signage, hospitality, in-venue advertising and Public Relations.
* Construct a new company website (using WordPress) including concepting, planning, structuring and outlining content while working with a designated vendor.
* Execute all aspects of trade show preparations (3+ trade shows yearly) including budget determination, order processing, scheduling, onsite event coordination, shipping/material handling and marketing material creation.
* Develop and maintain strategic marketing partnerships with local radio and sports teams. Local radio includes 102.7 JackFM in Baltimore and BIG 100.3 is Washington D.C. Local sports teams include the Baltimore Orioles and the Washington Redskins.
* Assist in the management of the sports marketing budget with the Baltimore Orioles.
* Establish company social media presence to include Twitter, LinkedIn, Facebook and YouTube pages.
2011 : 2013
RealStreet Staffing
Marketing Coordinator
Company:
UL Solutions
Years of Experience:
15
Skills
Account Management, Advertising, B2B Marketing, business-to-business (b2b), Business Development, Communication, CRM, Customer Service, Digital Marketing, Email Marketing, Event Management, event planning, Facebook, Integrated Marketing, Management, Marketing, Marketing Strategy, Market Research, New Business Development, press releases, Product Marketing, Recruiting, Sales, Social Media, Social Media Marketing, Social Networking, Strategic Partnerships, Temporary Placement, Trade Shows, wordpress
About
Creative and results-oriented B2B marketing professional with over 15 years of experience in marketing strategy and executing and analyzing integrated marketing programs. Focused on driving demand and revenue through full-funnel campaigns that meet buyers where they are in their customer journey from engagement/awareness and consideration/lead generation to purchase and customer retention. Experience developing high-value content and integrating it into cohesive programs to drive revenue.
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