Mary Beth Connolly
Details
Psychology
Duke University
MBA
Marketing
Indiana University Bloomington
University of Southern California - Marshall School of Business
2020 : Present
Schneider Electric
Vice President Strategy, Process Automation / Cybersecurity Solutions
Lead a global team in Marketing for the 6B EUR Industrial Automation Business Unit. Drive the marketing and digital customer experience strategy and activities to support the Industrial Automation business. Responsible for communications, events, digital marketing, value proposition and asset creation, product launch, sales enablement, web and digital tools, as well as data management for product experience. Ensure marketing execution by Operations Marketing drives business growth and brand strategy.
2014 : 2020
Schneider Electric
CMO, Industrial Automation
Global responsibility for marketing strategy, competitive intelligence program, product/service marketing, industry marketing, sales enablement, regional execution coordination, client conferences and analyst relations for the $1B+ Systems business. Managed launch of Foxboro Evo process automation system.
2012 : 2014
Invensys (now Schneider Electric)
Vice President, Global Marketing, Systems Business
Led all aspects of Strategic Marketing. Provide direction for strategic planning, product development, growth opportunity assessment, marketing messages, creative and events. Manage all aspects of analyst relations. Led Strategic Planning process from 2004 through 2008.
2003 : 2012
Invensys
Director, Strategic Marketing
Conducted secondary and primary research on E-Government initiatives in the Revenue departments of 23 countries worldwide.
2002 : 2003
Accenture
Independent Consultant
Skills
Advertising, Analyst Relations, Business Development, Business Strategy, Competitive Analysis, Competitive Intelligence, Cross-functional Team Leadership, Email Marketing, Go-to-market Strategy, Management, Market Analysis, Marketing, Marketing Communications, Marketing Management, Marketing Research, Marketing Strategy, Market Research, Product Development, Product Management, Product Marketing, Strategic Partnerships, Strategic Planning, Strategy, Cross-functional Team
About
Over twenty years of professional experience focusing on marketing strategy, marketing research, project management, and new product development. Solid experience in cross-functional team leadership and business analysis.
Specialties: Marketing Management, Marketing Research, Marketing Strategy, New Product Development, Advertising, Analyst Relations, Events, Sales Enablement