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Paula Johnson Moore
Cybersecurity Marketing Manager at Verizon Enterprise Solutions
Washington D.C., DC, United States
Details
Education:
BS
Marketing
South Carolina State University
1992 : 1996
Crossland High School
1988 : 1992
Kettering Middle School
Marketing
South Carolina State University
1992 : 1996
Crossland High School
1988 : 1992
Kettering Middle School
Experience:
• Develop value proposition, sales enablement materials and training to support up to 10 cybersecurity launches per year.
• Plan and manage Verizon’s strategy and participation in top-tier industry events, including sponsorships, booth logistics, messaging, executive speaking engagements, promotion, and staffing resulting in 50k new contacts per year and 36% increase in traffic to website
• Delivered 50+ hours of cybersecurity content, 60+ articles and 4 reports per year to support customers through their decision making journey/nurture campaigns
• Evaluate, launch and track success of $500k in digital advertising and content syndication programs
• Executive produced up to 50 webinars per year resulting in $1.4M in closed sales and funnel opportunities and record attendance 6k unique registrants and viewers
• Maintain and ensure internal stakeholder visibility of cybersecurity activities and results to maintain alignment and unified, compelling messaging to customers
2018 : Present
Verizon Enterprise Solutions
Cybersecurity Marketing Manager
2016 : 2018
American Institute of Physics
Manager of Member Society Programs and Communications
• Responsible for growing the Credit Union’s brand equity, engaging existing members and acquiring new members.
• Leads the Marketing Department in developing and implementing promotions, direct mail programs, advertisements, product management strategies, research, and management of the Credit Union's communication channels and branch retail merchandising to achieve the Credit Union’s core purpose of serving the education community.
• Ensures all communications reflect our brand and meet compliance requirements including NCUA, federal and state regulations and the Credit Union's policies and procedures.
• Works as part of the Retail Delivery management team to develop and implement strategies to ensure that loan, deposit and membership goals are met and help the Credit Union achieve organization priorities.
2015 : 2016
Educational Systems Federal Credit Union
Marketing Manager
Marketing Communications : Managed the High Value and Pre-Retiree client experience and
all client touch points.
• Market Research : Researched industry trends, collaborated with areas outside of High Value
and Pre-Retiree business units, gathers competitive information and identifies new
opportunities through data analysis; reports on the effectiveness and utilization of
communication programs.
• Marketing Strategy : Makes recommendations for new opportunities (whether brand new or
re-engineered programs) based on findings and feedback
• Marketing collateral : Develops valuable and meaningful content and collateral for all channels
including troweprice.com, addressable advertising, email, direct mail, webinars and more
• Project Management : Leads projects and provides direction to creative group and technical
resources to ensure timely execution.
2014 : 2016
T. Rowe Price
Interim Marketing Manager
• DIGITAL MARKETING - achieved 440% ROMI and $2M revenue utilizing Google Search/display
• NONPROFIT MARKETING - supported the life saving mission of the Red Cross by aggressively marketing First Aid and CPR/AED training to individuals/businesses in US - $92M/4k enrollees
• PRODUCT MARKETING – surpassed adoption rates for numerous products by formulating the right value proposition and benefit statements; and pairing them with right audience/channels
• EVENTS – led the F2F, B2B initiatives at national conferences in the health and safety industry; expanded awareness of products/services - an average 1 : 5 return on every dollar spent.
• STRATEGIC PLANNING – developed and executed successful strategic product plans - prioritizing activities based on anticipated KPIs and market research; and my ability to rally key stakeholders all contributed to significantly improved year-over-year results
• ACQUISITION MARKETING - created, socialized and launched the first-ever package of quarterly promotional campaigns including Train More, Save More; 300 sales leads and $1.6M in closed sales.
• SALES SUPPORT – supported hundreds of national field reps and calling center; provided marketing collateral/talking points/sales leads via SalesForce - more closed sales and reduced call times.
• DATA-DRIVEN MARKETING - closely tracked & analyzed ROMI, CPA, CTR, open rates and other metrics ensuring industry benchmarks were met to achieve $92M in revenue
• MARKET RESEARCH – utilized focus groups to properly divide target segments and monitor voice of customer - 5% increase in open rates as well as uncovered age-specific needs
• CONTENT MARKETING – created and disseminated videos and articles across emerging technologies to deepen the engagement with our most important target segment.
• DIRECT MARKETING – drove the optimization of the retention and acquisition email channel using Convio, Exact Target and 3rd party vendors – 25% increase…10% reduced cost
2011 : 2014
American Red Cross
Senior Product Marketing Manager
• Plan and manage Verizon’s strategy and participation in top-tier industry events, including sponsorships, booth logistics, messaging, executive speaking engagements, promotion, and staffing resulting in 50k new contacts per year and 36% increase in traffic to website
• Delivered 50+ hours of cybersecurity content, 60+ articles and 4 reports per year to support customers through their decision making journey/nurture campaigns
• Evaluate, launch and track success of $500k in digital advertising and content syndication programs
• Executive produced up to 50 webinars per year resulting in $1.4M in closed sales and funnel opportunities and record attendance 6k unique registrants and viewers
• Maintain and ensure internal stakeholder visibility of cybersecurity activities and results to maintain alignment and unified, compelling messaging to customers
2018 : Present
Verizon Enterprise Solutions
Cybersecurity Marketing Manager
2016 : 2018
American Institute of Physics
Manager of Member Society Programs and Communications
• Responsible for growing the Credit Union’s brand equity, engaging existing members and acquiring new members.
• Leads the Marketing Department in developing and implementing promotions, direct mail programs, advertisements, product management strategies, research, and management of the Credit Union's communication channels and branch retail merchandising to achieve the Credit Union’s core purpose of serving the education community.
• Ensures all communications reflect our brand and meet compliance requirements including NCUA, federal and state regulations and the Credit Union's policies and procedures.
• Works as part of the Retail Delivery management team to develop and implement strategies to ensure that loan, deposit and membership goals are met and help the Credit Union achieve organization priorities.
2015 : 2016
Educational Systems Federal Credit Union
Marketing Manager
Marketing Communications : Managed the High Value and Pre-Retiree client experience and
all client touch points.
• Market Research : Researched industry trends, collaborated with areas outside of High Value
and Pre-Retiree business units, gathers competitive information and identifies new
opportunities through data analysis; reports on the effectiveness and utilization of
communication programs.
• Marketing Strategy : Makes recommendations for new opportunities (whether brand new or
re-engineered programs) based on findings and feedback
• Marketing collateral : Develops valuable and meaningful content and collateral for all channels
including troweprice.com, addressable advertising, email, direct mail, webinars and more
• Project Management : Leads projects and provides direction to creative group and technical
resources to ensure timely execution.
2014 : 2016
T. Rowe Price
Interim Marketing Manager
• DIGITAL MARKETING - achieved 440% ROMI and $2M revenue utilizing Google Search/display
• NONPROFIT MARKETING - supported the life saving mission of the Red Cross by aggressively marketing First Aid and CPR/AED training to individuals/businesses in US - $92M/4k enrollees
• PRODUCT MARKETING – surpassed adoption rates for numerous products by formulating the right value proposition and benefit statements; and pairing them with right audience/channels
• EVENTS – led the F2F, B2B initiatives at national conferences in the health and safety industry; expanded awareness of products/services - an average 1 : 5 return on every dollar spent.
• STRATEGIC PLANNING – developed and executed successful strategic product plans - prioritizing activities based on anticipated KPIs and market research; and my ability to rally key stakeholders all contributed to significantly improved year-over-year results
• ACQUISITION MARKETING - created, socialized and launched the first-ever package of quarterly promotional campaigns including Train More, Save More; 300 sales leads and $1.6M in closed sales.
• SALES SUPPORT – supported hundreds of national field reps and calling center; provided marketing collateral/talking points/sales leads via SalesForce - more closed sales and reduced call times.
• DATA-DRIVEN MARKETING - closely tracked & analyzed ROMI, CPA, CTR, open rates and other metrics ensuring industry benchmarks were met to achieve $92M in revenue
• MARKET RESEARCH – utilized focus groups to properly divide target segments and monitor voice of customer - 5% increase in open rates as well as uncovered age-specific needs
• CONTENT MARKETING – created and disseminated videos and articles across emerging technologies to deepen the engagement with our most important target segment.
• DIRECT MARKETING – drove the optimization of the retention and acquisition email channel using Convio, Exact Target and 3rd party vendors – 25% increase…10% reduced cost
2011 : 2014
American Red Cross
Senior Product Marketing Manager
Company:
Verizon Enterprise Solutions
Years of Experience:
18
Skills
Advertising, Budgets, Coaching, Community Outreach, CRM, Customer Relationship Management (CRM), Customer Service, Digital Marketing, Digital Media, Direct Marketing, Event Management, Event Planning, Facebook, Leadership, Management, Marketing, Marketing Strategy, Market Research, Negotiation, Newsletters, Online Advertising, Press Releases, Product Marketing, Public Relations, Real Estate, Recruiting, Sales, Selling, Social Media, Social Media Marketing, Social Networking, Start-ups, Strategic Planning, Strategy
About
As a seasoned marketing leader specializing in business-to-business outreach, I’m known for my refreshing perspective on what’s possible when marketing puts the customer’s needs above its own. My track record for building marketing teams and brands from the ground up has resulted in some of the most recognizable brands and unprecedented revenue success.
A chief marketer with a unique background in media, non-profits and cyber security, I’m most adept at leveraging a wide range of marketing channels including digital marketing, virtual events, large-scale trade shows, account-based marketing and more to expand market share and achieve the best return on marketing investment.
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