Peter Silva
Details
Theatre Arts
Marquette University
1984 : 1988
High School Diploma
Bishop Hendricken
1980 : 1984
2023 : Present
Cradlepoint
Sr. Product Marketing Manager, Security - Ericom Cybersecurity Business Unit
Oversaw DevCentral and F5 Labs Social Media accounts while generating engaging video content and crafting technical articles. Contributed to DevCentral Community team, assisting F5 customers in exploring F5 technologies and ensuring positive user experience. Produced extensive library of 30+ LightBoard Lessons, covering topics, such as DDoS, HTTP, DNS, proxies, IoT, VDI, bots, MQTT, and SAML. Created captivating 90 Seconds of Security video series, showcasing F5 Labs' threat research findings.
Key Contributions :
● Produced, hosted, and composed staggering 3000+ videos, encompassing demos, interviews, livestreams, shorts, lightboards, and outtakes, among others.
● Authored annual Top 10 Predictions articles on the F5 Newsroom since 2021, generating nearly 75,000 page views and securing top two spots among published F5 Corporate Blog articles.
● Innovated novel ways of promoting DevCentral Livestreams, starting with singing, which became corporate phenomenon, and breaking mold on YouTube shorts.
● Boosted DevCentral's social media presence, driving 167% surge in new LinkedIn followers and over 500,000 impressions, up 118%, with 5.09% engagement rate, resulting in nearly 26,000 engagements, up 134% with DC content.
● Increased Twitter followers by 32%, maintaining 2% engagement rate while managing F5 Labs social handles.
2020 : 2023
F5
Community Evangelist | Sr. Technical Marketing - DevCentral
I was part of a team responsible for the design and creation of content and digital experiences that effectively position F5 security solutions.
Key Contributions
● Produced and created highly successful video series called 90 Seconds of Security, featuring latest breaches, information security topics, and current security threats (series comprised 34 well-received videos, many of which garnered over 100K views, resulting in increased brand visibility and engagement).
● Led content creation for 2018 release of F5's new BIG-IP SSL Orchestrator, including production of videos, product landing pages, whitepapers, and other collateral, resulting in improved product positioning and sales.
● Recognized as leader in Security Marketing Agile Team and critical part of Corporate Crisis Team, leveraging skills in creating clever content to drive viewers to F5's web properties, resulting in increased traffic and customer engagement.
2018 : 2020
F5 Networks
Sr. Solutions Marketing Mgr - Security
Supported DevCentral Community team in providing exceptional assistance to F5 customers, offering comprehensive guidance on F5 technologies and ensuring positive community experience.
Key Contributions :
● Created extensive series of 20+ LightBoard Lessons, covering broad range of topics, such as DDoS, HTTP, DNS, proxies, IoT, VDI, bots, MQTT, and SAML. My ‘What is a Proxy?’ video is the #1 video answer on Google.
● Served as primary liaison for DevCentral MVPs, building strong relationships with F5's most valuable contributors.
● Spearheaded growth of F5's technical community, DevCentral, serving as subject matter expert and resource for F5's cloud solutions, and overseeing management of DevCentral's social media channels, including LinkedIn, Twitter, and Reddit.
2016 : 2018
F5 Networks
Sr. Solution Developer - DevCentral
Served as one of primary technical spokespeople for F5 solutions, specializing in emerging technologies, such as IoT, mobile, identity theft, application security, secure access, and cloud. Demonstrated exceptional communication skills, seamlessly combining technical know-how with engaging presentation style to effectively connect with diverse audiences and promote F5 solutions.
Key Contributions :
● Produced 350+ videos covering various areas, such as How-to, In 5 minutes or Less, Tech Demos, as well as interviews and podcasts at trade shows, establishing comprehensive library of F5 content. Trailblazed the idea of the Trade Show interview to promote the presence and products of F5.
● Elevated F5 brand as Evangelist, adeptly fusing technical expertise with slightly theatrical flair to deliver impactful training, writing, speaking engagements, and overall F5 evangelism for security, IoT, mobile, and core.
2013 : 2016
F5 Networks
Sr. Technical Marketing Manager
Skills
Access Control, Business Alliances, Business Development, Channel, Channel Partners, Cloud Computing, Cloud Security, Community Engagement, Data Center, Digital Marketing, Digital Media, Disaster Recovery, DNS, Domain Name System (DNS), Enterprise Software, Firewalls, Go-to-market Strategy, High Availability, Information Security, internet protocol suite (tcp/ip), iot, IP, IPS, Managed Services, Mobile Devices, Network Architecture, Networking, Network Security, Online Marketing, Professional Services, Public Speaking, Routing, SaaS, Sales Enablement, Sales Engineering, Security, Social Media, Social Media Marketing, Software as a Service (SaaS), Storage, Strategic Partnerships, TCP/IP, Unified Communications, Video Editing, Video Production, Virtualization, Virtual Private Network (VPN), VPN, WAN, WAN Optimisation
About
Recognized as talented spokesperson and pitchman with stellar record of captivating audiences with engaging presentations and messaging. Adept at building and nurturing developer relations and user communities to drive brand awareness, product adoption, and customer engagement. Recognized for producing high-quality content that resonates with audiences and delivers value.
Content Creator, Technical Evangelist, Creative Storyteller, Video Host, Brand Ambassador, Fun Educator, Kind Person
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