Sameer Shah
Details
Finance
Texas A&M University
Bachelor of Business Administration
Accounting
Texas A&M University
• Leading the Dell-wide Cybersecurity Awareness Month program and the cybersecurity presence at Dell Technologies World, the company's annual conference
• Creating innovative content such as a fictional audio story about a cyber attack
• Developed strong working knowledge of current cybersecurity issues like Zero Trust and the risks/ opportunities posed by GenAI
2021 : Present
Dell Technologies
Cybersecurity Messaging & Marketing
• Developed and executed client marketing strategies that drives significant ROI
• Doubled sales for multiple consumer products clients through advertising, driving brand awareness, and enhancing UX
• Created a proprietary, listening-based process to distill clients’ brands and tell their unique stories
• Launched client branding through the full range of digital marketing campaigns including social media management and paid advertising, SEO/SEM, email marketing, and content creation
• Acquired deep digital marketing toolset including Facebook, Instagram, YouTube, Twitter, and email automation
• Developed a proprietary ecommerce strategy that combines multiple digital platforms to achieve lowest possible customer acquisition cost
2017 : 2022
Khaana Marketing
Founder, Chief Marketing Officer
• Drove awareness and resident engagement in Austin’s groundbreaking Reimagining Public Safety initiative by creating and executing marketing campaigns
• Guided communications strategy
• Hosted community forums to solicit feedback on desired policing systems
• Bridged the digital divide by developing systems to engage diverse resident groups both online and offline
2020 : 2021
City of Austin
Reimagining Public Safety, Strategic Communications
• Built the company's brand by creating and executing a comprehensive marketing strategy targeting consumers, retailers, distributors, and industry thought leaders
• Substantially expanded company’s market opportunity by broadening product positioning from its historical gluten-free focus to the broader healthy food space
• Worked with a cross-functional team to launch new product offerings, flavors, and sizes
• Developed passionate social communities in Facebook and Instagram to drive product awareness and purchasing
• Maximized a limited start-up budget with scrappy creative strategies to gather market data and gauge customer sentiment
2014 : 2017
Smart Flour Foods
Vice President of Marketing
• Led product marketing efforts that drove the first sales of the innovative Dell Cloud Services offerings
• Managed several software and services products, leading the entire product lifecycle from requirements to sales enablement
• Built strong relationships with global team members to incorporate regional requirements and increase worldwide sales
• Drove sales enablement efforts, producing support materials and conducting sales training
• Facilitated co-marketing efforts with partners including Google Cloud, Amazon Web Services, CenturyLink, and others
• Conducted lead generation campaigns with partners including IDG, TechTarget, and BrightTALK
• Recognized for superior marketing and sales support
2010 : 2014
Dell
Cloud Services Marketing
Skills
Analytics, Brand Strategy, Business Development, business strategy, cloud computing, Consulting, contract negotiation, corporate finance, crm, Cross-functional Team Leadership, Customer Relationship Management (CRM), Digital Marketing, E-commerce, Early-stage Startups, Entrepreneurial Organizations, ERP, event marketing strategy, Finance, financial accounting, financial analysis, financial reporting, Go-to-market Strategy, grassroots fundraising, Leadership, Lead Generation, Management, Marketing, marketing communications, Marketing Strategy, Negotiation, nonprofits, Online Advertising, procurement, product development, Product Management, product marketing, program management, Project Management, Public Speaking, Sales, Social Media, Social Media Marketing, Start-up Consulting, Start-ups, strategic partnerships, strategic planning, Strategy, Team Building, training, web marketing strategy
About
• Dynamic communicator with deep experience in marketing strategy and execution
• 10+ Years managerial/leadership experience, team builder
• Broad exposure to tech, cloud, SaaS, consumer products, and government
• Successful track record within large, matrixed organizations and SMB
• Unique mix of creative and analytical skills
• Community leader with DEI emphasis
Product Marketing and Management
Brand Strategy
Messaging
Content Creation
Thought Leadership
Digital & Analog Marketing
Product Evangelism
Team Building & Development
Sales Training and Enablement
Marketing Operations
Financial Management
Reporting & Metrics
Public Speaking
I have a passion for powerful marketing that delivers measurable results. My unique Finance/CPA and marketing background has shown me that great marketing requires both amazing creative AND a data-driven, results-oriented process.
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