About Agency
Agency is a fast-growing, YC-backed cybersecurity and compliance company helping high-growth startups and mid-market companies achieve and maintain frameworks like SOC 2, ISO 27001, HIPAA, and more.
We don’t just sell software — we operate security and compliance for our clients. Our customers rely on us to remove the operational burden from founders, executives, and engineers.
We are building the category-defining managed compliance platform.
Now we’re hiring our first Founding Head of Growth.
About The Role
This is not a brand marketing role. This is not a social media role. This is a pipeline ownership role.
As Founding Head of Growth, you will build and own Agency’s inbound growth engine from scratch. You will design, execute, and optimize a demand generation strategy that drives high-intent pipeline and revenue.
You will work directly with the founders and sales team. This is an in-person role based in our New York office.
You will be both strategist and operator.
What You’ll Own
Demand Generation
- Own qualified inbound pipeline targets
- Launch and manage paid acquisition (Google Search, LinkedIn, retargeting)
- Optimize cost per SQL and pipeline ROI
- Run weekly growth experiments
High-Intent SEO Strategy
- Build and execute SEO strategy around bottom-of-funnel keywords:
- SOC 2 cost
- SOC 2 timeline
- ISO 27001 startup
- Vanta/Drata/Secureframe alternatives
- Drive conversion-focused content
- Develop programmatic or scalable content systems
Conversion Optimization
- Improve website conversion rates
- Design and test landing pages
- Optimize demo booking flows
- Improve lead qualification workflows
Messaging & Positioning
- Clarify and refine ICP
- Translate compliance pain into ROI-driven messaging
- Align messaging with sales conversations
Attribution & Analytics
- Own marketing attribution
- Implement proper tracking (HubSpot, CRM, paid channels)
- Report on marketing-sourced pipeline and revenue
- Kill channels that don’t perform
What This Role Is Not
- Not a people management role (yet)
- Not purely strategic
- Not content marketing only
- Not brand awareness-focused
- This is a hands-on growth builder role.
What We’re Looking For
Required
- 4–8 years in B2B SaaS growth, demand gen, or performance marketing
- Experience driving measurable pipeline in high-ticket sales environments
- Strong understanding of paid search and LinkedIn ads
- Experience with SEO strategy (especially bottom-of-funnel)
- Strong analytical skills — comfortable with CAC, payback, conversion metrics
- Experience working closely with sales teams
- Comfortable operating autonomously in early-stage environments
Strong Plus
- Experience in cybersecurity, compliance, fintech, or enterprise SaaS
- Experience marketing to founders, CTOs, CISOs, or technical buyers
- Experience with HubSpot or similar CRM systems
- Experience scaling growth from $10M to $100M ARR
What Success Looks Like (First 12 Months)
- Clear, repeatable inbound pipeline engine
- Measurable marketing-sourced revenue
- Strong alignment between marketing and sales
- Reduced founder dependence for inbound growth
- Documented GTM playbook
Compensation
- Total compensation: $110,000 – $160,000 (base + performance bonus)
- Performance bonus tied to a qualified pipeline and revenue impact
- Meaningful early-stage equity
- In-person role in New York City
Why This Role Matters
Agency operates in a high-trust, high-ticket category. Growth here is not about vanity metrics — it’s about building a defensible inbound engine that compounds over time.
This is a rare opportunity to:
- Build a GTM function from the ground up
- Work directly with founders
- Define category messaging in a massive compliance market
- Own revenue-impacting growth
If you want to build, not inherit — this role is for you.
